Day 99: For Someone Else

Design ultimately serves someone. Making a poster for a friend’s real event — a birthday, a gig, a garage sale, a bake sale — means listening, interpreting and delivering. Your personal style should help, not overwhelm, someone else’s message.

Objective. Apply your voice in service of another person’s needs.

Ask a friend, relative or local organisation if they have an upcoming event, and design its poster.

• It must be a real event for a real person
• Ask them for a short brief and at least one round of feedback
• Balance your voice with their needs

• A real poster for a real event
• Feedback received and considered
• A balance of voice and purpose

Print it and see it on a wall.