Day 85: The Launch

Launching a brand means creating its first impression. A launch poster must establish personality, values and recognition — often before anyone has heard of the product. Every choice signals who the brand is for.

Objective. Establish a fictional brand’s personality through a launch poster.

Invent a small brand — a tea company, a bicycle maker, an ice cream shop — and design the poster announcing its launch.

• Write a short brand description first: name, audience, three values
• Design a simple wordmark or logo
• The poster must express all three values

• A distinct brand personality
• Clear expression of the values
• A memorable launch poster

Design a second, smaller application of the brand — a sticker, a cup, a label.