100 Days of Posters / Day 062 of 100
Day 62: Swiss Style
Objectivity, grids and sans serif clarity.
- Chapter
- 07 Design History
- Level
- Intermediate
- Time
- 45–60 minutes
- Canvas
- 1080 × 1350 px
The principle
The International Typographic Style emerged in Switzerland in the 1950s. Designers like Josef Müller-Brockmann and Armin Hofmann believed design should be objective and clear, built on mathematical grids, sans serif type, flush-left text and photography rather than illustration. The result was a calm, universal language that still shapes design today.
Objective. Apply the International Typographic Style to a contemporary subject.
The brief
Design a poster for a climate science symposium using Swiss Style principles.
Constraints
- Do not reproduce or trace an existing poster — use the principles, not the artefacts
- A strict, mathematical grid
- Sans serif type, flush left, ragged right
- Maximum two colours plus black and white
You're done when
- A clear application of Swiss principles
- A rigorous, visible structure
- An original, contemporary subject
Stretch goal
Draw your grid as a separate diagram and include it as a tiny inset.