Day 54: Visual Wit

Visual wit is clever, not just funny. It is the knowing wink of a pun, an unexpected substitution or an image that rewards a second look. British designers like Alan Fletcher and Abram Games made wit central to graphic design. Humour makes messages memorable and builds warmth with an audience.

Objective. Use humour and wit to make a message memorable.

Design a poster for a library’s “return your overdue books” campaign using visual wit.

• The humour must be visual, not just in the copy
• Keep it kind — no mocking
• Maximum three colours

• A visual idea that raises a smile
• A clear call to action
• Clean, focused execution

Make the wit work with no words at all.