Day 7: The Focal Point

A focal point is where the eye lands first and returns to. You create it by making one thing different from everything around it — in size, colour, shape, direction or isolation. A poster without a focal point asks the viewer to do the work. A poster with too many has none at all.

Objective. Build a composition around a single, deliberate point of attention.

Design a poster for a science museum’s night event, built around one dominant geometric shape.

• Exactly one dominant shape
• All other elements must support it, not compete with it
• Simple geometric forms only
• Maximum three colours

• One clear focal point
• Supporting elements arranged in relation to it
• Information is still readable

Create emphasis through isolation alone: make the focal shape the same size as the others.