Day 40: A Different Order

Most readers in left-to-right languages scan in a Z or F pattern. A layout can follow that habit or deliberately redirect it — in a spiral, in a circle, from the bottom up, around the edges. Unconventional reading paths can make a poster memorable, but only if the path is clear enough for the viewer to follow.

Objective. Design a clear but unconventional reading path.

Design a poster for an experimental music night that must be read in a spiral, circle or bottom-to-top order.

• Text must follow an unusual path
• The path must be clear without instructions
• Typography only
• Maximum two colours

• A clearly unconventional reading order
• A path that viewers can follow
• Information that remains accessible

Design a poster that reads correctly both right-side up and upside down.